Appalachian Community Federal Credit Union (ACFCU) is honored to announce it has been recognized as a recipient of the prestigious 2025 Best of the Best award, presented by MemberXP, a leading customer experience program offered through CUSG. This notable accolade celebrates credit unions committed to delivering exceptional service and member experiences.

“We are thrilled to receive this recognition,” said Andrew Mullins, ACFCU President and CEO.  “The Best of the Best award highlights our dedication to prioritizing member needs and continuously improving our offerings.  It demonstrates the hard work and passion of our entire team, who strive daily to create meaningful experiences for those we serve.”

The 2025 MemberXP 'Best of the Best' Awards are based on insights from more than 2.6 million data points, reflecting the experiences of around 8.6 million credit union members. This comprehensive evaluation process utilizes key performance metrics, including Net Promoter Score (NPS) and Member Effort Score (MES), allowing data experts to analyze and validate results meticulously. Recognition is given to the top 25% of performers across various experiential categories, with ACFCU earning top honors in Consumer Loan Experience.

“We believe our participation in a Voice of the Member program like MemberXP underscores our commitment to fostering loyalty through personalized service and innovative solutions. We are dedicated to listening to our members and adapting our services to meet their evolving needs,” added Miranda Cooper, Chief Experience Officer.

The distinguished award was presented in February as an annual recognition by CUSG, honoring credit unions that consistently excel in delivering exceptional service.

About Appalachian Community Federal Credit Union
Originally formed by the employees of Mead Paper Mill (Domtar) in Kingsport, Tenn., in 1932, Appalachian Community Federal Credit Union serves any persons who live, work, worship or attend school in Carter, Hawkins, Sullivan, Unicoi or Washington Counties, Tennessee, the city of Bristol, TN/VA, the city of Norton, VA, Wise, Scott and Washington Counties, Virginia, Jackson, Clinton, McCreary, and Wayne Counties, Kentucky, as well as other designated entities. 

Headquartered in downtown Kingsport, Tenn., ACFCU is a full-service, not-for-profit financial cooperative with each member’s deposits insured up to $250,000 by the NCUA.  Branch locations include Stone Drive and New Street in Kingsport, Tenn., Johnson City, Tenn., Rogersville, Tenn., Norton, Va., and a sixth location scheduled for Church Hill, Tenn. in spring 2025.  Follow ACFCU on Facebook at www.facebook.com/myacfcu, Instagram at www.instagram/myacfcu , TikTok at www.Tiktok.com/@myacfcu or X at www.twitter.com/myacfcu.  For more information, visit www.myACFCU.org. 

About CUSG
CUSG is a leading provider of innovative software and services in the areas of human resources, marketing, technology, and financial empowerment. The organization's mission is to support businesses with the delivery of exceptional experiences for their employees and customers while also maintaining a secure and resilient environment. CUSG is home to numerous national brands, including Performance Pro, Compease, The Learning Center, MemberXP, BankingXP, Save to Win, and Love My Credit Union Rewards. Serving over 2,200 financial institutions, universities, hospitals, and other businesses nationwide, CUSG is a trusted partner in their growth and development. The company has established strategic partnerships with industry leaders such as Trust & Will, Intuit TurboTax, H&R Block, Marquis, WHITE64, AudioEye, CalcXML, and Think|Stack, enabling it to offer comprehensive solutions tailored to support diverse business strategies and needs. For more information, visit CUSG.com.

Net Promoter Score (NPS®) is a trademark of Satmetrix, Bain & Company, and Fred Reichfield.