Appalachian Community Federal Credit Union (ACFCU) has been named a 2026 MemberXP Best of the Best Award winner, earning national recognition for delivering exceptional, data validated member experiences. The award is presented by CUSG through its MemberXP experience management platform and honors credit unions that consistently translate member feedback into meaningful action. 

Now in its 10th year,the MemberXP Best of the Best Awards are considered one of the credit union industry's most respected benchmarks for experience excellence. Unlike traditional recognition programs, the awards are based entirely on direct member feedback and measure how effectively credit unions meet member needs across key moments of the journey. 

“This recognition reflects our deep commitment to listening to our members and taking action on their feedback,” said ACFCU Chief Experience Officer Miranda Gray Cooper. “Being named Best of the Best affirms the dedication our team brings each day to delivering experiences that are easy, meaningful, and focused on our members’ success.”

The 2026 awards are based on analysis of millions of member experience data points collected nationwide using two industry metrics, Net Promoter Score (NPS), and Member Effort Score (MES). Credit unions ranking in the top 25% of performance across each experiential category earn Best of the Best distinction, with ACFCU recognized for excellence four categories: Best Loan Experience, Best Member Care Experience, Best Mobile App Experience, and Best Transaction Experience. 

By leveraging MemberXP insights ACFCU continuously identifies opportunities to improve service delivery, reduce friction and strengthen member relationships, driving higher advocacy,loyalty and trust. 

“Member experience is intentional,” stated Cooper. “The insights we gain through member feedback help us make smarter decisions, coach our teams more effectively and deliver the consistent experiences our members expect.” 

The MemberXP Best of the Best Awards are presented annually by CUSG to recognize credit unions that set the standard for member centric leadership and measurable experience excellence.